With over 20 years of experience in the beauty industry, Aminah is a licensed cosmetologist, master stylist, and certified educator for the Head Shape Matters cutting system. Her work focuses on creating structured, repeatable approaches to haircare that improve both client outcomes and stylist performance. She is also a certified cosmetic chemist and the developer of Crie Natural: Hair + Body, a professional-grade product line built on the principles of “100% No Junk” and “Quality in Products, Integrity in Ingredients”. Her formulations are rooted in both behind-the-chair experience and scientific understanding, designed to simplify haircare while improving hair health and manageability.

Beyond the salon and product development, Aminah operates as a business strategist and educator. She is the author of The Time Factor: How to Create Systems of Time to Increase Revenue and Advance Your Business, where she teaches entrepreneurs how to convert time into a strategic asset through systems, structure, and operational clarity. Her work sits at the intersection of beauty, business, and education. She specializes in helping service-based professionals move from personality-driven operations to system-driven businesses that are scalable, efficient, and sustainable.